Twitter Thread (Technical)
Company Background: Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities(nfts in particular), perform due diligence and defend their portfolios with our real-time dashboards and alerts
Project: Nansen has public dashboards that are accessible to everyone. Prepare a tweet thread (3-5 tweets) to introduce one of the dashboards, with a call-to-action to get the audience to explore these dashboards or to share their own insights/takeaways.
Resource(s) : https://pro.nansen.ai/gas-tracker
Target Audience : Crypto Traders
Brand Voice: Optimistic, informative
This thread, a mini-blog essentially, highlights the latest features of this dashboard by Nansen.ai. For this example, I chose to highlight avalanche and also introduce users of that ecosystem (via cashtags and tags of various defi projects) with general trending hashtags at that moment time.
My general framework for tweeting is whether the audience is gaining a pay-off when they give attention(what they are paying with). That reward is information or positive emotion of a particular subject.
The framework starts with the community (target audience) and the brand voice predicated on the OKRs for that particular post or mission for the week.